Following on the footsteps of his father, a portrait painter, Alceu practiced painting as a hobby until he went to Fine Arts college at ECA-USP, where he graduated in 1982. During his college years he developed an interest in cinema, theater and television, and while pursuing a career in commercial and editorial illustration he began to dabble in 3D animation and special effects for TV. In 1986 Alceu met Sergio Salles, and together they launched a small digital animation studio, Vetor Zero, based around a single Amiga 1000 computer. Not longer after that, Vetor Zero became a major player in the field of animation and post-production for advertising, due to a unique cinematographic approach that set them apart from the majority of production houses around. Alceu worked as director of disual effects in many landmark commercials, such as “Ants” for Philco and “Crabs” and “Turtle” for Brahma. In 2001 he developed a study for a hyperrealistic digital woman character, named Kaya, that was widely acclaimed by the worldwide CGI community, contributing to his appointment as Maya Master in 2002 and receiving the award for best virtual character at the Animago festival in Germany. Today Alceu operates mostly as director of VFX, lighting, rendering and physical simulation, sometimes also working with modeling and animation.