Stills & Concepts
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Description
Created by DM9DDB, this spot advertises Consul’s new air cooler/heater/humidifier in a humorous way: the main character is none less than a talking cat, who sits languorously on a couch while protesting against being commonly accused of causing the homeowners’ respiratory problems – when the real culprits are pollution, low air humidity and temperature oscillations, factors that the product aims to counteract.

Directed by Nando Cohen and Mateus de Paula Santos, the spot combines real settings and live actors with a 100% computer-generated, realistic cat, capable of very convincing expressions, gestures and speech movements.
Stills & Concept Art
Credits
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Advertiser
Whirlpool
Agency
DM9DDB
Production Company
Vetor Zero / Lobo
Creative Directors
Nando Cohen & Mateus de Paula Santos
Executive Producers
Alberto Lopes & Sérgio Salles
Account Manager
Paula Saraiva
Coordinator
Maisa Mendonça
Photography Direction
Fê Oliveira
CG Supervisor
Cleverson Leal
Editor
Poliana Martins
Post Production
Vetor Zero / Lobo
Sound Design
Studio Tesis