Stills & Concepts
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Description
Danone takes the opportunity offered by the launch of its new brand of acidophilus milk to raise awareness among children of the importance of sustainability. The spot created by Y&R and produced by Vetor Zero/Lobo, with Fábio Hacker as the director, shows brand mascot Dino leading a group of kids through a visit to the product’s fantastic factory. There, they find out that the bottles are made of green polyethylene, a bioplastic derived from sugar cane – therefore a renewable material, which helps conserve the planet’s resources.

The tour continues through other areas of this idyllic factory, presenting other playful machines that demonstrate in a simplified, whimsical way the various steps of manufacturing the product: molding the raw bioplastic into bottles, producing the milk, packaging it etc. The spot combines live action and 3D characters, in scenarios that also mix real elements and CGI.
Stills & Concept Art
Credits
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Production Company
Vetor Zero / Lobo
Creative Director
Fabio Hacker
Executive Producers
Alberto Lopes & Sérgio Salles
Photography Direction
Beto Hacker
Executive Production (Live)
Davis Fabri
Account Manager
Paula Saraiva
Editor
Poliana Martins
Post Production
Vetor Zero / Lobo
Sound Design
Atakk