Stills & Concepts
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Description
Directed by Mateus de Paula Santos and Nando Cohen, this spot is part of a new ca,paign created by JWT for the Ford Cargo 816, one of the most popular cargo transport vehicles for urban areas.

To demonstrate the model’s toughness and reliability, the spot follows the professional pat of a woodworker, from his first, humble shop to a big successful business – and during this evolution the Ford Cargo 816 is always present, at first as a single truck and finally as a whole fleet.

The idea of passing time is conveyed through simple, ingenious cinematography techniques like time-lapse, crossfades and fast cutting, portraying the character’s entrepreneurial effort under various circumstances along the years.
Stills & Concept Art
Credits
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Agency
JWT
Advertiser
Ford Caminhões
Production Company
Vetor Zero / Lobo
Creative Directors
Mateus de Paula Santos & Nando Cohen
Executive Producers
Alberto Lopes & Sérgio Salles
Account Managers
Roberta Reigado & Marcia Guimarães
Coordinator
Fabio Truci
Editor
Marcio Soares
Post Production
Vetor Zero / Lobo
Sound Design
Studio Tesis