Stills & Concepts
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Description
This commercial spot was created by Y&R Brazil for Telefonica’s ISP service Speedy, promoting its Back to School promotion. Along with discount prices, subscribers are also offered access to a portal where teachers are available 24 h/day to offer students learning support.

The questions of an inquisitive girl are the essence of the spot, which translates into dreamy imagery her interrogations concerning the working of airplanes, the different states of water, and the life cycle of butterflies. Those animated graphics are shown as if projected around the girl, who acts like she’s interacting with the various settings and characters. Her moves are carried out through a technique called pixilation, one of the oldest in the history of animation, where an actor is photographed in a series of static poses, which when viewed in rapid sequence give the impression of movement.
Stills & Concept Art
Credits
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Production Company
Vetor Zero / Lobo
Creative Directors
Mateus de Paula Santos, Nando Cohen, Gabriel Nobrega
Executive Producers
Alberto Lopes & Sérgio Salles
Account Manager
Márcia Guimarães
Coordinator
Fabio Truci
Director of Photography
Beto Hacker
Head of Production
André Rosa
Animation Directors
Paulo Muppet & Luciana Eguti
Storyboards
Paulo Muppet
Animators
Paulo Muppet, Luciana Eguti, Pedro Eboli, Fernando Finamore, Rafael Gallardo
Production Assistant
Flávia Luz
Composition
Maísa Mendonça
Editor
Guilherme Sarinho
Rotoscope
Gassan Abdouni, Naiara Lima
Flame Artist
Carlos Campos, Ze Eduardo Ambrosio
Sound Design
Cream
Producer
Waldo Denuzzo
Voice-Over
Mauricio Pereira, Sofia Bonventi
Advertiser
Telefonica
Product
Speedy
Agency
Young & Rubicam