Stills & Concepts
X
Description
"I am" was created by Y&R to promote the TNT Energy Drink, the official energy drink of Scuderia Ferrari.

Listening to the sound of AC/DC, the film is premiered at the Italy's Grand Prix and is starred by the two times Formula 1 champion Fernando Alonso.

"This is a grand campaign, which reunites four symbols admired by young people - Ferrari, Alonso, AC/DC and TNT - to transmit all the energy that the drink offers to whom enjoys adrenaline", says Douglas Costa, executive at the Petropolis Group, owner of the TNT brand.

Shot in Italy, the commercial shows Alonso in scenes at the tracks, meanwhile, with a voice over, he strikes the emotions that he lives as a pilot.
Stills & Concept Art
Credits
+
X
Client
Grupo Petrópolis
Product
TNT
Title
I am
Agency
Y&R
Production Company
Vetor Zero / Lobo
Directors
Mateus de Paula Santos & Nando Cohen
Executive Producers
Alberto Lopes & Sergio Salles
Director of Photography
Stefano Morcaldo
Art Director
Marcelo Reginato
Client Services
Marcia Guimarães
Editor
Ivan Goldman
Post-production
Equipe Vetor Zero
Sound Design
Cream Studio
Producer (Sound)
Waldo Denuzzo
Soundtrack
AC/DC - TNT
Voice Over
Fernando Alonso