Stills & Concepts
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Description
Gold Lion in Craft Animation in Cannes and Gold trophy on the iF Design Awards, also awarded on festivals like One Show, New York Film, and Brazilian festivals like CCSP and AnimaMundi. These are the achievements of this detailed animation work, idealized by Marcello Serpa, parter with BBDO in Brazil, and produced by Vetor Zero/Lobo.

The short film has the proposal to be a tool to explain the drug war and broaden the debate with the general public. The film tells the story of the drug war as if it were a fairy tale with dragons, kings and knights in armor. In this medieval setting, the dragon named Drugo, who was banished from his kingdom because people who related to him spent not want to work anymore and just thought to find it is displayed. The King then banned the dragon kingdom and forbade contact the people with him. Even with the ban, people continued to go after the dragon and ended up arrested. An informal market was formed to promote the encounter of people with Drugo secretly the king, with the collection of a value and this increased crime. The king, in an attempt to stop the escalating crime, decreed a war Drugo order to fight crime. However, the more he fought the dragon was more powerful.
Stills & Concept Art
Credits
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Client
Comissão Global de Políticas Sobre Drogas
Title
Drugo
Agency
Almap BBDO
Production Company
Vetor Zero/Lobo
Executive Producers
Alberto Lopes / Sérgio Salles / André Rosa
Production Crew
Vetor Zero/Lobo
Direction
Gabriel Nóbrega
Production Designer / Assistant Director
Diego Coutinho
Sound Design
Raw Audio
Client Services
Roberta Reigado & Thaís Lopes
Producer
Daniel Greco; Eveline Weigel
Director of Photography
Alexandre Elaiuy
Storyboard
Ivan Freire
Concept Artists
Marcelo Souto, Fernando Henrique Cintra, Ivan Freire, Marcos Llussá, Michel Venus
Lead Character Designer
Bruno Henrique da Costa
Color Key
Rafael Nascimento
Art Assistants
Diogo Ladeira, Heitor Reis, Guilherme Carneiro, Pedro Jones, Vitor Nakamura, Aline Sanches
Head of Scenic Art
Fabiana Fukui
Set / Puppet Construction Artists
Cintia Bertaccini, Carmem Guerra, Ligia Jeon, Larissa Ribeiro, Borys Duque
Animation Director
D. Lee Peffer II
Lead Animator
Thiago Calçado
Additional Animation
Sérgio Castro, Fabio Yamaji, Fabiana Fukui
2D Animation
Paulo Pássaro
Digital Compositing
Lucas Barreto, Diego Coutinho, Cristian Cunha, Eduardo Teixeira, Francisco Beraldo
Rotoscope artist
Gassan Abdouni
Production Manager
Fernando Lopes
Production Assistants
Julia Poci
Gaffer
Hugo Nyerges
Electrician
Fernando Caffé
Caterer
Leonides Teodoro
Intern
Demétrio Abrahão
System Administrators
Thiago Herrero, Cadu Pennachin,Weslley Oliveira
Original Score
Raw Audio
Original Score
Hilton Raw
Music production
Hilton Raw e Fernando Forni
Music executive
Pity Lieutaud e Robério Barbosa
Sound design
Raw Audio
Post Production Coordinator
Fábio Truci