Stills & Concepts
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Description
In 2010, the Lobo conceived the rebrand of visual identity of Reclame, program facing the universe of advertising. Four years later, the challenge was to accompany the evolution of brand beyond this universe, developing content in diverse platforms - this leap was translated into a visual approach that summarizes various concepts in a keyword, the information, and their relations to search, understanding, storage, connections in abstract interpretations, almost as art installations in movement.
Stills & Concept Art
Credits
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Client
Reclame
Title
Nova Identidade Visual
Production Company
Vetor Zero / Lobo
Executive Producers
Alberto Lopes & Sérgio Salles
Director
Fábio Acorsi
Producer
Aron Aguiar
Assistant Director / Storyboard
Paulo Pássaro
Animation
Fernando Magalhães
Post Production
Bruno Ferrari & Cristian Cunha
Sound Design
YB Musica & Anvil FX
Client Services
Alberto Lopes
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