Stills & Concepts
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Description
The Emoticar, created for the Dentsu for the campaign of the Toyota Etios 2015, is the counterpoint of the strategy of communication of the mark. It always bad and unhappy in the transit, in contrast of the satisfied proprietors of automobiles of the mark. With the concept “You have more to discover”, the campaign of launching of Etios 2015 highlights the “mesmice” of the cars in the transit of the cities.
Stills & Concept Art
Credits
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Advertiser
Toyota do Brasil
Title
Emoticar
Product
Etios 2015
Agency
Dentsu Brasil
Production Company
Vetor Zero & Lobo
Executive Producers
Alberto Lopes & Sérgio Salles
Direction
Mateus de Paula Santos & Nando Cohen
Art Director
Marcelo Reginato
Post Production
Equipe Vetor Zero
Editor
Rogério Alves
Photography
JR Junior & Felipe Hermini
Sound Production Company
Satélite Áudio
Client Services
Roberta Reigado
CG Director
Cleverson Leal & Fábio Shigemura