Upload was an alternative music festival that took place in São Paulo, Brazil, between 2001 and 2002. Lobo created the entire graphics package for the event: flyers, website, posters, and a promotional video to be shown during the festival. We took inspiration from early 20th century’s ornaments and typography, like Victorian and Arts and Crafts, reworking them. Playing with the type, we created the textures that appear in the final designs. The main concept was a jest around the idea that rock music is old, so the graphics should look old-fashioned too.