Stills & Concepts
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Description
The second spot we did for the Itaú Personnallité bank is about people’s relationship with work. We wanted to create a story that showed a painstaking but enjoyable work being carried out, with results that added to the world it belongs to.

The idea was to do something simple in terms of shape, where the complexity laid in the textures and the tower the character builds in the end. We had to do some R&D to make the tower animate that way, with each cell moving independently and seemingly random.
Stills & Concept Art
Credits
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Directors
Mateus de Paula Santos & Carlos Bêla
Animation
Carlos Bêla, Guilherme Rizzo, Luiz Garrido
Character Animation
Birdos Studio