Stills & Concepts
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Description
To call for entries to the 26th MBC Design Awards, held by Museu da Casa Brasileira, Leo Burnett Tailor Made created a film with the subject matter “Inspiration” – a key element of creation, but also something hard to predict and to identify its origin. Produced by Vetor Zero/Lobo and directed by Gabriel Nóbrega and Guto Terni, this animated spot proposes a humorous answer to those questions. With a concise, stylized art direction that plays with the language of infographics, it follows the path of a tomato seed, from sprouting to harvest, followed by the processing of the fruit until their transformation into spaghetti sauce. Finally, a drop of this sauce falls onto the eater’s shirt, and the shape of the stain inspires the contours of a chair of unusual design.
Stills & Concept Art
Credits
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Agency
Leo Burnett Tailor Made
Production Company
Lobo / VetorZero
Creative Directors
Gabriel Nobrega & Guto Terni
Executive Producers
Alberto Lopes & Sérgio Salles
Account Management
Paula Saraiva
Coordinator
Gabriela Milanez
Designers
Bruna Imai & Bruno Ferrari
Art Director
Bruna Imai
3D
Fernando Magalhães
Animation
Bruno Ferrari, Diego Coutinho & Rafael Morinaga
Sound Design
eNoise