Vetor Zero

Vetor Zero

Instituto Socioambiental "Unfair Exchange"


The Socioambiental Institute (ISA) is a Brazilian NGO that since 1994 has been proposing solutions to social and environmental issues, with focus on the protection of natural resources and the rights of indigenous populations.

This film was produced for the launch of ISA’s newest campaign, a petition to help stop a proposed amendment to the Brazilian Constitution that transfers the responsibility of legal demarcation of indigenous lands from the Executive to the Legislative branch of the government.

Created with a visually striking, stylized look, the animation titled “The Exchange” presents this proposition as the latest in a long series of transactions between European settlers and Brazil’s indigenous peoples where the latter got the short end of the stick, losing their culture, resources and even their lives.

Director
Mateus de Paula Santos
Márcio Mattos
Agency
J. Walter Thompson São Paulo
Executive Production
Alberto Lopes
Sérgio Salles
Design
Willian Santiago
Account Management
Thaís Lopes
After Effects
Bruno Ronzani
Animation
Arthur Crispim
Producer
Maísa Mendonça
Tatiana Caparelli
Audio
Satélite Audio