Vetor Zero

Vetor Zero

Latin Grammy Awards "Openings"


In 2008 Vetor Zero / Lobo was commissioned to create the opening sequence and interstitials for the Brazilian segment of the 9th Latin Grammy Awards. And we didn’t shy away from embracing a full-on tropical flavor, complete with plants, flowers, birds and monkeys.

Inspired in part by the conciseness and minimalism of 1950s album covers, and the “jazzy-tropical-lounge” style of that age, we created several graphic elements that were rendered with simple cut-out shapes, filled with flat citric colors that provided a stark contrast against the black background, resulting in an elegant and yet vibrant composition.

Creative Directors
Mateus de Paula Santos, Carlos Bêla
Director
Daniel Pommella
Animation
Daniel Pommella, Fabio Acorsi, Gabriel Dietrich, Maurício Ambrósio, Roger Marmo, Serginho Dimi