Vetor Zero

Vetor Zero

LG "Arena"


It’s on the air the videoclip “Brazilian Arena”, which illustrates the song “Festa Brasileira”, played by Seu Jorge and directed by the famous north-american director Spike Lee.

The videoclip is part of an institutional campaign by LG Electronics do Brasil, the “Sua Arena LG”.

Filmed in six different locations in Rio de janeiro, the video shows Brazilians fans on a World Cup mood. Three days of shooting involving a thousand people, being 800 extras and 200 professionals.

It’s the first time that LG launches a campaign through a videoclip.

Client
LG Brasil
Singer
Seu Jorge
Director
Spike Lee
Executive Directors
Alberto Lopes, Sérgio Salles
Executive Production
Douglas Costa
Account Management
Charles Nobili
Post-Production Coordinator
Fábio Truci
Sound
Apollo 9