It’s on the air the videoclip “Brazilian Arena”, which illustrates the song “Festa Brasileira”, played by Seu Jorge and directed by the famous north-american director Spike Lee.
The videoclip is part of an institutional campaign by LG Electronics do Brasil, the “Sua Arena LG”.
Filmed in six different locations in Rio de janeiro, the video shows Brazilians fans on a World Cup mood. Three days of shooting involving a thousand people, being 800 extras and 200 professionals.
It’s the first time that LG launches a campaign through a videoclip.