Stills & Concepts
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Description
Lobo developed the entire on-air graphics package for the Argentinean cable network Infinito. The project comprised a new logo, one generic identity package and seven specific ones for each of the programming franchises.

The underlying visual concept that united all the different thematic packages was a system of grids and fragmenting images, looking for a kaleidoscopic effect. The shapes used to break up the images vary according to the nature of the programming slot – “Crimen”, for example, uses sharp, aggressive forms, while “Good for You” employs gentler circular shapes.
Stills & Concept Art
Credits
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Creative Direction
Alex Chalabi, Chico Jofilsan, Mateus de Paula Santos
Head of Production
Loic François Marie Dubois
Direction
Chico Jofilsan
Art Direction
Chico Jofilsan
Design
Chico Jofilsan, Daniel Bruson, Gabriel Dietrich, Vitor Cervi
2D Animation
Chico Jofilsan, Daniel Bruson, Gabriel Dietrich, Vitor Cervi
3D Animation
Vetor Zero