Stills & Concepts
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Description
In 2009 we had our first contact with the channel Infinito, part of Turner Latin America – and we were invited to reface the channel.
This year Infinito came to us again to facelift the work we did earlier. The proposal for 2011 was to make a radical change on the visual identity colors, making everything that was once drawn to dark tones to be replaced by lighter tones. In addition, we had to modernize the filmed materials, updating the concept of almost all franchises.

We also had the help of Pitu, a production studio owned by Chico Jofilsan and Daniel Pommella, former Lobo colleagues who participated in the 2009 reface. They created the channel generic package. Their briefing: to keep the idea of looping, repetition; basically interpreting the name Infinito. The creative process came from studies in small scales, made with cell phone cameras which later were made in actual proportion shooting, with professional cameras, cranes and gadgets.

The process was very constructive and fluid, due to the excellent relationship we’ve always maintained with the client. Our biggest concern was not only to preserve the quality of production that we had reached in the reface of 2009 – but to exceed all expectations.
Stills & Concept Art
Credits
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Advertiser
Turner Broadcasting System Latin America
Production Company
Lobo / Vetor Zero / Pitú
Executive Producers
Alberto Lopes & Sérgio Salles
Creative Directors
Rodrigo Ribeiro & Mateus de Paula Santos (Lobo), Chico Jofilsan & Daniel Pommella (Pitú)
Head of Production
Loic François Marie Dubois (Lobo) / Guilherme Valiengo (Pitú)
Producer
Patrizia Fanganiello
Animation 2D
Guilherme Ferreirinha, Pedro Kobuti, Bruno Ferrari, Rafael Martinelli, Rachel Moraes & Francisco Beraldo
Modeling Supervisor
Serginho Rocha
Making Of
Guilherme Sarinho
Flame
Carlos Campos
Director
Chico Jofilsan & Daniel Pommella
Cinematographer
Pierre de Kerchov
Art Direction
Adriana Faria, Chico Jofilsan & Daniel Pommella
Design
PITÚ
2D Animation and Composition
PITÚ
Tracking
PITÚ
3D
NITRO
Post Production
Lucas Maccione