Stills & Concepts
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Description
Danone is adding a new product to its line of Petit Suisse dairy snacks, called Danoninho Crush. Packaged in an innovative accordion-shaped container, the product can be enjoyed using only one hand: squeezing the cup causes the treat to poke out, dispensing with spoons. That’s the theme of the spot created by Y&R agency, produced by Vetor Zero and directed by Fábio Hacker: you can enjoy your Danoninho Crush with one hand while the other remains free to carry on playing games and having fun with your friends. The film features children between 8-10 years old, representing the slightly older demographic the brand is aiming to reach. This new positioning is also perceptible in a faster-paced editing rhythm, a rockier soundtrack, and the new appearance of animated brand mascot Dino, seen here with a more up to date look that speaks closer to the children’s style.
Stills & Concept Art
Credits
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Agency
Y&R
Production Company
Vetor Zero
Executive Producers
Alberto Lopes & Sérgio Salles
Account Manager
Márcia Guimarães
Director
Fabio Hacker
Director of Photography
Beto Hacker
Head of Production
Andre Rosa
Production
Fabio Arisaka
CG Director
Paulo Pinho
Editor
Vinicius Martins
Sound Design
Cream