Stills & Concepts
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Description
Vetor Zero / Lobo was invited by JWT to produce the "Futuristics" spot introducing the new Ford Focus. The film is a journey through the future as portrayed by great movies of cinema's history to bring life the idea behind the new Focus: in science-fiction films, cars speak, obey and drive by itself - and this is a reality at Ford's present day.

With live-action mixed with CGI, Vetor Zero / Lobo gives life to these futuristics and cinematographic worlds where the Ford Focus is the main star. The spot will be the first to be exhibited in a Cinema 4DX, giving a unique sensorial experience to the audience.
Stills & Concept Art
Credits
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Agency
JWT São Paulo
Client
Ford
Product
Focus
Production Company
Vetor Zero / Lobo
Executive Producers
Alberto Lopes & Sergio Salles
Directors
Mateus de Paula Santos & Nando Cohen
Director of Photography
JR Junior
Editor
Poliana Martins
Post-production
Equipe Vetor Zero
Client Services
Roberta Reigado
Sound Design
Antfood
Soundtrack and production
Pedro Botsaris, Lou Schmidt, Vinicius Nunes, Wilson Brown
Voice over
Andre Caccia Bava