Stills & Concepts
NBS agency created two commercial films for i9, Coca-Cola’s new isotonic, low calorie drink. The spots “Parking Spot” and “Traffic Jam’, produced by Vetor Zero, show typically stressful situations in a metropolis' traffic, and suggest that the viewer “innovates” (this word sounds exactly similar to brand name “i9” in Portuguese) the way he/she moves around town, using healthier and more practical means of transportation like skateboards or bicycles. The characters that opt for this kind of lifestyle are portrayed in a light, colorful fashion, while the ones that remain subjected to the vicissitudes of city traffic are colored gray, and always have black clouds hovering above their heads.

The spots combine different production techniques, like live action for the urban settings shot in São Paulo; 3D CGI for the automobiles, and traditional 2D animation for the main characters.
Stills & Concept Art
Production Company
Vetor Zero / Lobo
Creative Director
Gabriel Nobrega
Director of Photography
Carlos Zalasik
Executive Producer
Alberto Lopes & Sérgio Salles
Account Manager
Paula Saraiva
Patrizia Fanganiello
2D Animation
Animation Direction
Luciana Eguti, Paulo Muppet
Antônio Linhares, Fernando Finamore, Luciana Eguti, Paulo Muppet, Paulo Stoker, Pedro Eboli
Character Design
Pedro Eboli, Rafael Gallardo, Fernando Finamore
Production Assistant
Flávia Luz
3D Supervisor
Danilo Enoki, Felipe de Mattos
Renan Ambrosio, Danilo Enoki
Marcos Smirkoff, Danilo Enoki
3D Animation
Danilo Enoki
Felipe de Mattos, Igor Colaiacovo, Vanderlei Zafalon Junior
Rafael Martinelli
Bruno Carelli
Sound Design
Hilton Raw