Stills & Concepts
X
Description
“Smart” is a film created by Y & R with VetorZero/ Lobo for LG Electronics. Directed by Mateus de Paula Santos and Nando Cohen, the piece was intended to have all the digital elements added later on, keeping the flow with the live action.

The digital interventions were inserted to represent the user experience trough LG technology in a fantastic way. Elements like transparent structures simulating glass and metal illustrate the products interacting with people, almost like magic.

Synchronizing the colored glass transparency over images reflecting on the environment luminosity was one of the vital details in this project. Creating this “fantastic reality” fixture gave us the opportunity to experiment with these complex translucent textures.
Stills & Concept Art
Credits
+
X
Agency
Y&R
Production Company
Lobo / Vetor Zero
Directors
Nando Cohen & Mateus de Paula Santos
1st Assistant Director
Beto Maldonado
Director of Photography
Lito Mendes da Rocha
CG Director
Cleverson Leal
Editor
Guilherme Sarinho
Producer
Davis Fabri
Account Management
Marcia Guimarães
Post Production
Vetor Zero
Modeling
Danilo Enoki, Rafael Ghencev
Rigging
Daniel Sampaio, Richard Maegaki
Animation
Cleverson Leal, Danilo Enoki, Guilherme Gubert
Tracking
Danilo Enoki, Renan Ambrosio
Rendering
Igor Colaiacovo, Cleverson Leal, Danilo Enoki
Rotoscope
Gassan Abdouni
Digital Compositing
Cleverson Leal, Zé Eduardo
Sound Design
Cream Studio
Regent
Waldo Denuzzo