Stills & Concepts
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Description
Malu Moletom was created by Lew'LaraTBWA to tell a story that encouraged people to contribute to a clothing donation drive organized by the state of São Paulo.

We wanted this film to feel like a lavishly illustrated children's book in motion. So we chose to work with 3D animation but aiming for a completely 2D look, rich with painterly textures. The rendering process was less concerned with the actual lighting of the 3D environment and more with the pictorial result, so some shadows had to be painted onto the texture maps instead of processed in the renders.

The film is being shown in movie theaters in Brazil and can also be watched online.


Watch it in english by selecting the second video.
Stills & Concept Art
Credits
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Agency
Lew'LaraTBWA
Client
Fundo Social de Solidariedade do Estado de São Paulo (FUSSESP)
Directors
Ricardo Carelli; Fábio Acorsi; Marisa Ditleff
Executive Producer
Alberto Lopes; Sérgio Salles
Singers
Sandy; Rodrigo Lombardi
Screenwriters
Leandro Pinheiro; Ulisses Razaboni; Guilherme Manzi
Creatives
Leandro Pinheiro; Ulisses Razaboni; Guilherme Manzi; Felipe Luchi; Manir Fadel; Jaques Lewkowicz
Music by
André Caccia Bava
Account Management (Vetor Zero)
Márcia Guimarães; Thaís Lopes; Camila Carrieri; Raphael Stanzani
Post Production Team Coordinator
Fabio Truci
Producer
Tatiana Caparelli
Editing
Kauê Cabrera; Bruno Carelli
Color Grading
Cassiana Umetsu
Making Of Production by
Andréia De Marchi
Characters Conception
Alexandre Eschenbach; Marcos Llussá; Leandro Beltran
Layouts
Chico Sanches; Michele Vaes
Scenography Designer
Marcelo Souto
Storyboard
Bruno Henrique da Costa; Marcelo Souto; Marcos Llussá
Props
Marcos Llussá
Production Design
André Leão
Scenography Painting
Rafael Nascimento; Michele Vaes; Fernanda Montoni; Caio Bucaretchi
Costumes
Alexandre Eschenbach; Paula Nobre; Marcos Llussá
2D Effects
Paulo Pássaro
Lead Render
Patrícia Lobo
Lead Rigger
Viviane Adade
Riggers
Viviane Adade; James do Carmo; Danilo Pinheiro; Flávio Castello; Joaquim L. Nazario
Lead Compositing
Marcio Mattos
Compositing
Marcio Mattos; Julio Saez; Bruno Ronzani; Nilson Venâncio
Lead 3D Animation
Marcio Nicolosi
Animation
Marcio Nicolodi; Jannaina Bonacelli; Guilherme Gubert; Victor Dinis; Nicolas Nasser; Ronaldo Brito; Alexandre Eschenbach; Diego de Paula; Bruno Carias; Derek Henriques; Michael Maron
Modelling
Rafael Martinez; Bruno Saber; Ina Carolina; Karla Ruoco; Diego Esteves; Guto Spozito
Sound Design and Editing
Animal Studios