Stills & Concepts
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Description
For the third year in a row, Vetor Zero/Lobo produced the traditional Christmas spot for Liverpool, one of the biggest chains of department stores in Mexico. Created by AM Alvarado Molina agency, the commercial brings back Bolo, the company’s teddy bear mascot, this time for a story full of action and adventure.

Directed by Gabriel Nóbrega and Nando Cohen, this 3-minute long, full 3D animation shows an unsuspicious Liverpool store that turns out to be Mission Control for none other than Santa Claus himself, reinforcing the link between the brand and the Christmas spirit. After the store shuts down its doors, Bolo and the other toys come alive, climb down from their shelves and set out to help Santa with the last arrangements, before he takes off to deliver presents all around the world. Soon, however, they realize that a couple of toys in the list are missing, and set off on a race against time in order to retrieve them before midnight. During this quest Bolo and his friends perform an electrifying series of stunts and escapades, referencing some memorable 80s movies like “Gremlins”, “E.T.” and “Raiders of the Lost Ark”.

This production is another fine example of Vetor Zero/Lobo’s technical virtuosity, especially the realism of textures and materials of the 3D models. The long duration of the spot also presented a big challenge: according to director Gabriel Nóbrega, “despite being a commercial spot, those three minutes had us thinking more in terms of a short film than a usual advertising piece.”
Stills & Concept Art
Credits
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Client
Liverpool
Agency
AM Alvarado Molina
Creative Directors
Yuri Alvarado & Ricardo Molina
Production Company
Vetor Zero / Lobo
Directors
Gabriel Nobrega & Nando Cohen
Executive Producers
Alberto Lopes & Luiz Carlos Reis
Coordinator
Maísa Mendonça
CG Supervisor
Paulo Pinho
Art Direction
Eduardo Schaal
Art Concepts / Set Design
Marcelo Souto Virches
Character Design
Marcos Llussa, Rafael Nascimento, Renan Noche
Storyboards
Fernando PQ, Marcos Llussa
Animatics
Fernando PQ, Marcos Llussa , Aline Sanches
Editor
Aline Sanches
Color Keys
Eduardo Schaal, Rafael Nascimento
Set Modelling Supervisor
Karla Ruoco
Modelling
Karla Ruoco, Rafael Martinez, Filipe Lopes, Danilo Enoki, Bruno Beraldo Saber, Guto Sposito, Antonio Augusto Certain, Daniel Ho, Rafael Segnini, Renan Ambrosio
Rigging
Viviane Adade, Sergio Gorgueira
Texture Painting
Jannaina Bonacelli
3D Layout
Ivan Oviedo, Jason Tadeo, Helio Takahashi
Animation Supervisor
Helio Takahashi
Animation
Helio Takahashi, Ivan Oviedo, Jason Tadeo, Marcio Nicolosi, Marcos Trandafilov, Adrianus Cafeu, Guilherme Gubert, Abner Cirelli
Rendering
Roberto Maki, Julia Lemos, Fernando Faria, Marinho P. Silva, Felipe Mattos
Matte Painting
Eduardo Schaal, Fernando Faria
Composition
Paulo Pinho, Guilherme Ferreirinha, Rafael Martinelli, Eduardo Schaal e Roberto Maki
Rotoscopy
Naiara Lima, Gassan Abdouni, Diego Ruiz, Eduardo Lima
Color Grading
José Eduardo Ambrosio
Particle FXs
Fabiano Berlim
Simulations
Rogerio Miyagi
Fluid Simulations
Christian Lucas
Nuke Scripting
Rosenio Pinto
Pipeline Supervisor
Giovani Meneghel
Lettering
Paulo Passaro