Vetor Zero

Vetor Zero

Toyota "Emoticar"


The Emoticar, created for the Dentsu for the campaign of the Toyota Etios 2015, is the counterpoint of the strategy of communication of the mark. It always bad and unhappy in the transit, in contrast of the satisfied proprietors of automobiles of the mark. With the concept “You have more to discover”, the campaign of launching of Etios 2015 highlights the “mesmice” of the cars in the transit of the cities.

Agency
Dentsu Brasil
Directors
Mateus de Paula Santos, Nando Cohen
Executive Producer
Alberto Lopes, Sérgio Salles
Art Direction
Marcelo Reginato
Editor
Rogério Alves
DOP
JR Junior & Felipe Hermini
Account Management
Roberta Reigado
CG Director
Cleverson Leal, Fábio Shigemura
Sound Design
Satélite Áudio