Danone takes the opportunity offered by the launch of its new brand of acidophilus milk to raise awareness among children of the importance of sustainability. The spot created by Y&R and produced by Vetor Zero/Lobo, with Fábio Hacker as the director, shows brand mascot Dino leading a group of kids through a visit to the product’s fantastic factory. There, they find out that the bottles are made of green polyethylene, a bioplastic derived from sugar cane – therefore a renewable material, which helps conserve the planet’s resources.
The tour continues through other areas of this idyllic factory, presenting other playful machines that demonstrate in a simplified, whimsical way the various steps of manufacturing the product: molding the raw bioplastic into bottles, producing the milk, packaging it etc. The spot combines live action and 3D characters, in scenarios that also mix real elements and CGI.