Vetor Zero

Vetor Zero

TNT "I Am"


“I am” was created by Y&R to promote the TNT Energy Drink, the official energy drink of Scuderia Ferrari.

Listening to the sound of AC/DC, the film is premiered at the Italy’s Grand Prix and is starred by the two times Formula 1 champion Fernando Alonso.

“This is a grand campaign, which reunites four symbols admired by young people – Ferrari, Alonso, AC/DC and TNT – to transmit all the energy that the drink offers to whom enjoys adrenaline”, says Douglas Costa, executive at the Petropolis Group, owner of the TNT brand.

Shot in Italy, the commercial shows Alonso in scenes at the tracks, meanwhile, with a voice over, he strikes the emotions that he lives as a pilot.

Agency
Y&R
Directors
Mateus de Paula Santos, Nando Cohen
Executive Production
Alberto Lopes, Sergio Salles
DOP
Stefano Morcaldo
Art Direction
Marcelo Reginato
Account Management
Marcia Guimarães
Editor
Ivan Goldman
Sound Design
Cream Studio