Vetor Zero

Vetor Zero

Museu da Casa Brasileira "Inspiration"


To call for entries to the 26th MBC Design Awards, held by Museu da Casa Brasileira, Leo Burnett Tailor Made created a film with the subject matter “Inspiration” – a key element of creation, but also something hard to predict and to identify its origin. Produced by Vetor Zero/Lobo and directed by Gabriel Nóbrega and Guto Terni, this animated spot proposes a humorous answer to those questions. With a concise, stylized art direction that plays with the language of infographics, it follows the path of a tomato seed, from sprouting to harvest, followed by the processing of the fruit until their transformation into spaghetti sauce. Finally, a drop of this sauce falls onto the eater’s shirt, and the shape of the stain inspires the contours of a chair of unusual design.

Agency
Leo Burnett Tailor Made
Directors
Gabriel Nobrega, Guto Terni
Executive Producers
Alberto Lopes, Sérgio Salles
Account Management
Paula Saraiva
Coordinator
Gabriela Milanez
Designers
Bruna Imai, Bruno Ferrari
Art Director
Bruna Imai
3D
Fernando Magalhães
Animation
Bruno Ferrari, Diego Coutinho & Rafael Morinaga
Sound Design
eNoise