Created by Ogilvy & Mather Brasil to announce JAC Motor’s new cars J3 and J3 Turin to the brazilian market.
Listening to “Danger Zone” as soundtrack, the film begins with a presentation from the technical crew to a group of engineers, introducing the new feature: with the new engine, the car will be able to fly.
So the arrangements are made to the big moment: the first fly. Crew and photographers are in position, pilots are set and the engine is on. When the decisive moment comes, the engine explodes but the car keeps on the ground at very high-speed.