Stills & Concepts
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Description
To celebrate Leo Burnett Worldwide’s 75th anniversary, Lobo produced this animated spot based on a 1967 year-end speech, where the agency’s founder announced his retirement. We chose to create a short film that looked straight from the 50s/60s, the modern age of cartoons, from the graphic style to the slightly worn, flickering picture quality, to the jazzy soundtrack. The main character is a cartoon version of Mr. Burnett himself, who goes through the situations described in the speech, teaching a lesson not only to the advertising world but to every creative activity.
Stills & Concept Art
Credits
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Agency
Leo Burnett Iberia
Production Company
Lobo / Vetor Zero
Creative Directors
Cadu Macedo & Mateus de Paula Santos
Executive Producers
Alberto Lopes & Sergio Sales
Account Management
Márcia Guimarães
Concepts
Cadu Macedo & Marcos Lussa
Animation
Estricnina Studio
Composition
Paulo Pássaro
Sound Design
RAW Audio Productions