Stills & Concepts
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Description
Fischer&Friends agency created a campaign calling for advertising professionals under 28 years of age to take part in the Young Lions Brazil 2012 program, which will take 35 young brazilians to the most important event in worldwide advertising: Cannes Lions.

The campaign spans print media, internet, digital out-of-home, radio and social networks, and includes three spots produced by Vetor Zero. These live action shorts play with the campaign’s tagline “Get in the pan”, which is a Portuguese expression meaning to join a select group – a reference to the fact that the Young Lions competition is one of the surest ways for an aspiring ad person to advance a career in advertising. The group in question is represented by young creatives dressed as vegetables, who are none too keen on letting newbies band together with their crowd.
Stills & Concept Art
Credits
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Agency
Fischer&Friends
Advertiser
Young Lions Brazil 2012
Production Company
Vetor Zero
Executive Producers
Alberto Lopes & Sérgio Salles
Account Manager
Márcia Guimarães
Director
Fabio Hacker (Alemão)
Director of Photography
Beto Hacker
Head of Production
André Rosa, Fabio Arisaka
Editor
Kaue Kabrera
Post Production
Marcello Panzera
Coordinator
Fabio Truci