The new campaign of the Philips, created by Ogilvy and produced by the Vetor Zero / Lobo , promotes in the good-tempered form the characteristics of the razor Aquatouch. The movie, which is made available in the Youtube of the mark, shows a man shaving in a river lived by piranhas, which are aggressive when they smell blood. To emphasize the benefits of the product on trial d'água and to reinforce the confidence of one to shave without parliament, the man swims calmly, without being attacked by the fishes.
Stills & Concept Art
Ogilvy Mather Comunicação Ltda
Nando Cohen & Mateus de Paula Santos
Alberto Lopes & Sérgio Salles
Vetor Zero & Lobo