Stills & Concepts
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Description
Vetor Zero created a 90-second film for the opening of the 2012 Ciclope Festival, a worldwide event that honors the best craft skills in the advertising industry. Directed by Gabriel Nóbrega (who also composed and performed the soundtrack), the spot takes place in a surrealistic submarine ecosystem, inhabited by flora and fauna entirely made of inanimate objects like feathers, party balloons and plush fabric. The production team spent around a month researching those materials, dipping all sorts of objects in water in order to select the ones that yielded the most interesting results. They were used to build a wide range of creatures, resembling fish, sea anemones, corals, jellyfish etc. All those elements were animated by hand, using nylon wire and clear glass rods, inside a 70 cubic feet aquarium, while concealed hoses swirled the water simulating underwater currents. The images were shot along 4 days using 5D and Iconix waterproof cameras, resulting in over 2 hours of raw footage.

The outcome is a poetic and intriguing film, a fanciful representation of one of the cornerstones of human creativity: the free, often unexpected association of objects and ideas, which gain a life of their own and at the end join together to form one big idea.
Stills & Concept Art
Credits
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Advertiser
Ciclope Festival
Production Company
Vetor Zero / Lobo
Creative Director
Gabriel Nobrega
Executive Producers
Alberto Lopes e Sérgio Salles
Executive Producer (Live)
André Rosa
Coordinator
Patrizia Fanganiello
Design
Bruna Imai
Scenography and Props
Fabiana Fukui
Props Assistant
Carmem Guerra
Director of Photography
Beto Hacker
Sound Design
Gabriel Nobrega