Shot on the streets of the historical seaport town of Santos, as well as inside the cargo port area, the new commercial for the CR-V sport wagon was created by Fischer+Fala! The campaign presents the vehicle as possessing enough style and elegance to fit naturally in a fashion editorial. That was the language sought after by the art direction, who opted for shooting in 16 mm film and entirely in high-speed, varying between 60 and 300 frames per second. The slowest moments punctuate the spot, showing the car in harmonious compositions together with fashion models. At these points subtle graphic elements are used to frame the scene and introduce the auto’s features like titles on a magazine cover.
Stills & Concept Art
Mateus de Paula Santos & Nando Cohen
Paulo Mendes da Rocha