Stills & Concepts
Astonishingly this film created to advertise the Volkswagen truck line has no digital intervention in it. Everything that appears in the video was shot on location: the animals and the massive truck structure, is all there. The idea of the truck ’being build’ around the cows had to be calculated not only by real engineers, but also by the film’s director, who managed to use the accelerated narrative fully conveying the idea of time passage, and the most important thing: the truck is fully functional at the story conclusion.
Stills & Concept Art
Almap BBDO
Production Company
Lobo / VetorZero
Creative Directors
Mateus de Paula Santos & Nando Cohen
Executive Producers
Alberto Lopes, Sergio Salles & André Rosa
Head of Production
Fábio Arisaka
Account Management
Roberta Reigado
Fabio Truci
Vinicius Martins
1st Assistant Director
João Maurício Leonel
Director of Photography
Lito Mendes da Rocha
Art Director
Marcelo Reginato
Post Production
José Eduardo Ambrósio & Guilherme Sarinho
Flame Artist
Carlos Campos
Sound Design
Hilton Raw