Stills & Concepts
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Description
Directed by Mateus de Paula Santos and Nando Cohen, this spot is part of the Fall/Winter campaign for the C&A clothing stores, created by DM9DDB Brazil. The script blends classic elements of gothic horror, like vampires, wolves and haunted mansions, while the art direction combines references ranging from german expressionist cinema to the recent Twilight movie franchise. Despite the frightening atmosphere, the attitude displayed by supermodels Isabeli Fontana, Caroline Ribeiro and Ana Beatriz Barros is confident and tough, showing that the woman at whom the collection is aimed is far from the image of the helpless girl from traditional horror movies. They were shot over a green screen background, along with a few concrete setting elements, such as the catwalk, columns and the mirror (from which the “vampire’s” reflex had to be erased frame-by-frame…). Everything else in the setting was built in 3D and composited digitally with the live action material.
Stills & Concept Art
Credits
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Agency
DM9DDB
Production Company
Lobo / Vetor Zero
Creative Director
Mateus de Paula Santos & Nando Cohen
Cinematographer
Lito Mendes da Rocha
Executive Producers
Alberto Lopes & Sérgio Salles
Art Direction
Marcelo Reginato
Making Of
Lobo / Vetor Zero
Make Up
Daniel Hernandez
Stylist
Flávia Lafer
Sound Design
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