Vetor Zero

Vetor Zero

Reclame "New ID"


In 2010, the Vetor Zero / Lobo conceived the rebrand of visual identity of Reclame, program facing the universe of advertising. Four years later, the challenge was to accompany the evolution of brand beyond this universe, developing content in diverse platforms – this leap was translated into a visual approach that summarizes various concepts in a keyword, the information, and their relations to search, understanding, storage, connections in abstract interpretations, almost as art installations in movement.

Director
Fábio Acorsi
Executive Production
Alberto Lopes, Sérgio Salles
Account Management
Alberto Lopes
Producer
Aron Aguiar
Assistant Director and Storyboard
Paulo Pássaro
Animation
Fernando Magalhães
Post Production
Bruno Ferrari, Cristian Cunha
Sound Design
YB Musica & Anvil FX