Vetor Zero

Vetor Zero

Fundação Dorina Nowill "The Dot"


The Dorina Nowill Foundation for the Blind is a Brazilian philanthropic institution that has for over 70 years led several initiatives for the social inclusion of visually impaired people. Chief among those efforts is the popularization of the Braille writing system, a method based on patterns of raised dots that can be perceived tactically.

 

Being the primary element of this system, which has given access to the written word for countless of visually impaired people, the dot received a tribute in the form of an animated film, created byLew’Lara\TBWA and Vetor Zero. The voiceover ponders over the various common-sense interpretations of the word “dot”, before stating the special meaning it has for a visually impaired person. At the same time, a series of elegantly stark black and white graphics provide a visual interpretation of the narrative, oscillating between the abstract and the figurative, the digital and the organic, blending various animation and filmmaking techniques.

Agency
Lew'Lara\TBWA
Direction
Fábio Acorsi
Executive Production
Alberto Lopes
Sérgio Salles
Project Management
Thaís Lopes
Márcia Guimarães
Director of Photography
Andreia de Marchi
Editing
Hebert Gondo
Eduardo Henrique Lopes
Post Coordination
Clara Morelli
Rosangela Gomes
Line Producer
Gustavo Banevícius
Concept Art
Fabio Acorsi
Felipe Frazão
Maurício Reis
Motion Design Animation
Mauricio Reis
3D Animation and Render
Ale Eschenbach
Props
Fabio Acorsi
Ale Eschenbach
Mateus Pereira de Jesus
Set Animators
Fabio Acorsi
Ale Eschenbach
Mauricio Reis
Mateus Pereira de Jesus
Ingest
Eduardo Henrique Lopes
Marco Tavares
Rotoscope
Diego Ruiz
Compositing
Fabio Acorsi
Leandro Pena
Color
Leticia Blanco
Sound Production
Jamute