Vetor Zero

Vetor Zero

Young Lions Brazil 2012 "Pan"


Fischer&Friends agency created a campaign calling for advertising professionals under 28 years of age to take part in the Young Lions Brazil 2012 program, which will take 35 young brazilians to the most important event in worldwide advertising: Cannes Lions.

The campaign spans print media, internet, digital out-of-home, radio and social networks, and includes three spots produced by Vetor Zero. These live action shorts play with the campaign’s tagline “Get in the pan”, which is a Portuguese expression meaning to join a select group – a reference to the fact that the Young Lions competition is one of the surest ways for an aspiring ad person to advance a career in advertising. The group in question is represented by young creatives dressed as vegetables, who are none too keen on letting newbies band together with their crowd.

Agency
Fischer&Friends
Director
Fabio Hacker (Alemão)
Executive Producer
Alberto Lopes & Sérgio Salles
Account Management
Márcia Guimarães
Director of Photography
Beto Hacker
Head of Production
André Rosa, Fabio Arisaka
Editing
Kaue Kabrera
Post Production Coordinator
Fabio Truci
Flame
Marcello Panzera