Vetor Zero

Vetor Zero

Philips "Pirana"


The new campaign of the Philips, created by Ogilvy and produced by the Vetor Zero / Lobo , promotes in the good-tempered form the characteristics of the razor Aquatouch. The movie, which is made available in the Youtube of the mark, shows a man shaving in a river lived by piranhas, which are aggressive when they smell blood. To emphasize the benefits of the product on trial d’água and to reinforce the confidence of one to shave without parliament, the man swims calmly, without being attacked by the fishes.

Agency
Ogilvy & Mather
Directors
Nando Cohen, Mateus de Paula Santos
Executive Producer
Alberto Lopes, Sérgio Salles
Account Management
Camila Carrieri
Sound Design
A9