Vetor Zero

Vetor Zero

Leo Burnett "When to take my name off the door"


To celebrate Leo Burnett Worldwide’s 75th anniversary, Vetor Zero / Lobo produced this animated spot based on a 1967 year-end speech, where the agency’s founder announced his retirement. We chose to create a short film that looked straight from the 50s/60s, the modern age of cartoons, from the graphic style to the slightly worn, flickering picture quality, to the jazzy soundtrack. The main character is a cartoon version of Mr. Burnett himself, who goes through the situations described in the speech, teaching a lesson not only to the advertising world but to every creative activity.

Agency
Leo Burnett Iberia
Creative Directors
Cadu Macedo, Mateus de Paula Santos
Executive Producers
Alberto Lopes, Sergio Sales
Account Management
Márcia Guimarães
Concepts
Cadu Macedo, Marcos Lussa
Animation
Estricnina Studio
Composition
Paulo Pássaro
Sound Design
RAW Audio Productions