Vetor Zero

Vetor Zero

MTV "Sex"


To raise awareness of the fact that 70% of women living with HIV were infected by partners who had extra-marital affairs, MTV commissioned an animated PSA that manages to be both titillating and disturbing. Written by Ícaro Dória and Guillermo Vega, now creative directors at W+K São Paulo, produced by Vetor Zero/Lobo and directed by Mateus de Paula Santos, the spot suggests an orgy perpetrated by a group of amorphous shapes that feature freakishly realistic lips, tongues, nipples and facial (or elsewhere’s) hair. After a series of close-ups of said shapes entwining, interlocking and generally going at it, set to a throbbing funk track, the camera pulls back to reveal the sybarites to be actually letters that spell the sentence: “I’ll be home late, honey. Still got a lot to do at work.” – a classic line in an adulterer’s repertoire. The final tagline then reads: No matter what you do, use protection.

Agency
Y&R NY
Executive Producers
Alberto Lopes, Sérgio Salles
Creative Director
Mateus de Paula Santos
Creative Executive Producer
Loic François Marie Dubois
Modeling
Karla Ruoco
Rigging
Richard Maegaki
Animation
Franck Falgueyrac, Alexandre Martins, Jason Tadeu de Oliveira e Helio Takahashi
Texture
Olavo Chagas
Render
Franck Falgueyrac
Post-Production
Franck Falgueyrac e Fábio Acorsi
Sound Design
Paulo Beto