Stills & Concepts
X
Description
Akatu, an NGO for conscientious consumption, commissioned Lobo to create a spot showing how excess garbage collecting and water/electricity waste end up misdirecting resources that could be better employed elsewhere, like on schools and hospitals.

We chose the stop-motion technique, animating objects built mostly out of cardboard and brown paper, to stay true to the pro-recycling message of the campaign. These takes were later composited over a digitally photographed setting, and together with the girl character at the end, which was animated in After Effects.
Stills & Concept Art
Credits
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Agency
Leo Burnett Brasil
Creative Director
Ruy Lindenberg
Art Director
Guto Kono, Eduardo Quadra, Javier Talavera
Copywriter
Fabio Nagano
Creative Director
Mateus de Paula Santos
Stop Motion Director
Carlo Giovanni
Animation
Gabriel Dietrich, Chico Jofilsan, Rafael Grampá
Editing
João Tenório
Sound Design
Raw Audio
Client
Instituto Akatu pelo Consumo Consciente