Stills & Concepts
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Description
Created by Salles Chemistri agency and produced by Vetor Zero/Animatorio, the spot entitled “Paper World” advertises Chevrolet’s post-sale services using a visual language based entirely on hand-built objects and settings. All animation was carried out manually in real time, without the aid of CGI, and this process is made explicit through the intentional display of supporting elements like sticks and strings. It’s an approach that adds an extra human touch to the spot, enhancing the attentive and friendly mood that characterize the relationship between the client and its customer base.

“The biggest challenge was to create mechanisms that made it all happen live, without computer effects. We had in our set an entire universe made by hand, mostly out of paper”, describes Gabriel Nóbrega, animation director at Vetor Zero/Animatorio.
Stills & Concept Art
Credits
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Agency
Salles Chemistri
Advertiser
Chevrolet
Production Company
Vetor Zero / Animatório
Directors
Gabriel Nóbrega & Guto Terni
Executive Producers
Alberto Lopes & Sérgio Salles
Assistant Director
Carolina Brumatti
Director of Photography
Beto Hacker
Editor
Déo Teixeira
Production Director
Pedro Gama
Production Assistant
Fábio Arisaka
Account Management
Roberta Reigado
Producer
Patrizia Fanganiello
Art Direction
Colletivo
Art Director Assistant
Fabiana Fukui
Art Direction Crew
O Silva, Carmem Guerra, Juliana Augusta Vieira, LígiaJeon, Mariana Coan, D. Lee Peffer II
Grip
José Alves da Hora, Flaviano Dias da Fonseca
Post Production Producer
Fábio Truci
Post Production Supervisor
Guilherme Sarinho
Design and Animation
Flávio de Paula
Flame
Carlos Campos
Rotoscopy
Gassan Abdouni, Naiara Santos
Sound Design
Punch Áudio