Stills & Concepts
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Description
The Fund for Reconciliation, Tolerance and Peace is formally unveiling its brand identity today. The Fund was established by a generous donation of singer-songwriter Leonard Cohen; Cohen, who performed in Israel in September 2009 and was greatly inspired by a touching meeting with Palestinian and Israeli bereaved families, decided to donate the concert proceeds for the establishment of a new and revolutionary fund. Today’s launch seeks to raise awareness of the Fund’s mission: to help Palestinians and Israelis break through deep seated psychological barriers such as hatred, fear, mistrust etc. and work together towards ending the conflict.

The animated clip focuses on two boys, an Israeli and a Palestinian, David and Ali. They are portrayed in a future time of peace talking about the past, and about how glad they are that the violence and enmity came to an end so that they could simply be friends.

The animation was a global pro-bono effort made by Creative Director Eitan Chitayat, Lobo of Brazil, the Ebling Group, Wicked Music and Firefly Pictures. “We worked together for over two years with one goal in mind: to tell the human story of the conflict, controversial as it might seem” says Eitan Chitayat. “It’s not easy viewing, but we hope that what people will ultimately remember is that working towards a future where children can live in peace isn’t just a goal. It is the responsibility of all of us – and it’s one we’re confident the Fund for Reconciliation, Tolerance and Peace will work tirelessly to achieve.”
Stills & Concept Art
Credits
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Agency
Eitan Chitayat
Production Company
Lobo / Vetor Zero, Birdo Studio, The Ebeling Group
Executive Creative Director
Eitan Chitayat
Creative Director (Lobo / Vetor Zero)
Mateus de Paula Santos
Executive Producer (USA)
Mick Ebeling
Direction
João Tenorio, Coi Belluzzo
Copywriter
Eitan Chitayat, Shelley Hermon, Brad Mislow
Producer (Israel)
Shelley Hermon, Firefly Pictures
Producer (USA)
Sue Lee
Executive Producer (Lobo / Vetor Zero)
Alberto Lopes & Sergio Salles
Head of Production
Loic François Marie Dubois
Producer
Patrizia Fanganiello
Line Producer
Davis Fabri
Art Director
Manuel Dischinger
Israel Casting Director
Nitsana Bellehsen
Brazil Casting Director
Daniel Ortega
Voice Director
Nitsana Bellehsen, Adi Topol
English Boys Voice Over
Moti Rosenzweig, Zaki Hinnawi
Hebrew/ Arabic Boys Voice Over
Hadi Josef, Lear Issa
Hebrew/ Arabic Boys Voice Over (Lobo / Vetor Zero)
Michel Joelsas (David) , Gabriel Fayad (Ali)
Music
Vico Sharabani and Daniel Freedman, Wicked Music
Sound Recording & Mixing
Uri Kalian, Sweet Sound
Sound Recording & Mixing (Lobo / Vetor Zero)
Raw Audio, Roberio Barbosa
Footage
Highlight Films, Firefly Pictures
Editing
João Tenorio, Vinicius Martins, Shelley Hermon, Sari Ezouz
Compositing
João Tenorio