To bring to life the McDonalds “Happy” character along with amazing film/animation characters we love was more than a pleasure, it was an honor.
Passion Pictures Paris was looking for a top quality director/animation company to reproduce a series of films that went on the air in Europe made with partners like Dreamworks, Sony, among others.
Through TBWA Paris, Vetor Zero / Lobo and Passion Pictures, under the creative control of the director Launrent Nicolas, united as partners to recreate this series.
In it, the McDonalds character, “Happy”, would be custom characterized as, and would interact with, famous animation/film characters like “Power Rangers”, “The Croods”, “iCarly” and “Thundercats”. In each spot “Happy” gets in unexpected and well-humored situations where everyone gets fun, laughing with each other as good friends.
This one Happys are Teenage Mutant Ninja Turtle and Winx