Created by Fiat Agency, composed by professionals from Leo Burnett Tailor Made and AgênciaClick Isobar and awarded with an iF Design Award 2015, this series of film is about traffic responsability. It shows that everyone must care about urban mobility, wether you are a driver, ciclist, pedestrian or motorbiker. The film shows that everyone is subject to flaws when they are on the street. The first spot introduces the “lame” character Armando, a stand-up guy that helps people and the planet but when he’s behind wheels he becomes a true “lame”. The second spot shows the “lame” Karina, a biker who saves whales and adopt children but also transforms itself when using her bike.