Emotion Factory

"The spot was created to advertise Caixa Cultural, a nationwide cultural initiative launched by Caixa Econômica, Brazil’s largest government-owned bank. aThe animated piece includes several references to folk arts and cultural traditions from Brazil’s different regions.
The film was produced with a combination of 3D animation and model settings filmed in studio. We built the “stage” scenario as a scale model and did all the camera moves inside it using our motion control system. The characters, machines and more complex props were created in CG, with a rendering style that realistically simulates natural materials and textures. The result was composed with the live action footage in a seamless, organic way, thus giving the piece an overall artisanal, tactile feel."