Fabio Ximba, Mateus de Paula Santos

Chobani

Impact

"Our successful run of commercials for Greek yougurt brand Chobani continues. This time we’ve helped them create a different kind of piece, one that does not advertise a specific product, but the company’s own values.

Chobani is a brand that is very conscious and upfront about its impact on society and the environment. To let the public know more about where it has come from and where it’s headed, the company released an Impact Report – and commissioned from Lobo a companion film that offers a poetic counterpart to the more data-centric bulletin.

Up to this point, all of the films we’ve produced for Chobani have been mixed-technique tour de forces, combining live action, miniature sets, stop motion, CGI, you name it. This time, however, it was decided to take a completely different route and go all-in on 2D animation.

Taking inspiration from Chobani’s brand-identity artwork, composed mostly of delicate, colorful hand-painted illustrations, we’ve brought to life an idyllic journey showing how the act of giving is the first step into making universal wellness happen sooner. The 1:40 film combines vector illustration with natural textures and a color palette at the same time earthy and vibrant, enhancing the warm, caring and optimistic tone of the message."

Credits

Direction
Mateus de Paula Santos
Fábio Acorsi
Agency
Chobani Creative
Production Company
Luis Ribeiro
Executive Producer
Carol Duarte
Project Management
Clara Morelli
Rosangela Gomes
Head of Post Production
Anderson Omori
Fábio Acorsi
Animation Coordinators
Karen de Moura
Priscila Benatti
Line Producers
William Santiago
Arthur Duarte
Illustrations
Bruno H. Costa
Storyboard
Fábio Acorsi
Animatic
Anderson Omori
Chan Tong
Paulo Passaro
2D Animation
Michel Vênus
Francisco de Assis
Bruno Curcino
Bruno H. Costa
Cleanup
Estevão Santos
Francisco Beraldo
Comp Leads
André Finhana
Bruno Ronzani
Estevão Santos
Fabio Acorsi
Francisco Beraldo
Julia Góes Sampaio
Ricardo Filomeno
Motion

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