Fabio Ximba
PNC
Carteira Virtual
This campaign for the PNC Financial Services Group was created by Deutsch New York, aimed at re-branding its online services. The objective was to instill the brand with a personal, warm and tangible spirit, highlighting its interactive aspects, through the creation of whimsical moments amidst common everyday situations. Over a live action setting, in different domestic environments, the protagonist triggers the transformation of real objects into magical events, representing different aspects of PNC online banking.
Credits
- Directors
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Mateus de Paula Santos
Daniel Piwowarczyk - Art Direction
- Jaye Kim
- CG Leag
- Fabio Acorsi
- 3D Artists
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Sergio Rocha
Ricardo Maximo
Eduardo Messias
Daniel Sian - Executive Producer
- Loïc François Marie Dubois
- Producer
- Sue Lee
- AE Artist
- Maísa Mendonça
- Design
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Daniel Piwowarczyk
Jaye Kim
Tavo - Storyboard
-
Jaye Kim
Fernando Heynen
