Gabriel Nóbrega

Nova Schin

Factory

Written by Leo Burnett Tailor Made agency for Nova Schin beer, this spot takes place in a huge, fully automated hi-tech factory, showing a whimsical version of the beer manufacture process.

The 30-second commercial was made entirely in 3D CGI, and reinforces the Nova Schin brand in many ways: from the restricted color palette of gray, silver and orange (the main color of the product logo) to the reiteration of the “ÃO” syllable (which in Portuguese is used as an augmentative suffix), present in many visual elements and in the wordless choir that constitutes the soundtrack, leading to the brand’s tagline: “um cervejÃO” (a BIG beer).

Credits

Agency
Leo Burnett Tailor Made
Executive Producers
Alberto Lopes
Sérgio Salles
Account Management
Roberta Reigado
Coordination
Cristiane Santos
DOP
Junior
Concepts
Marcelo Souto
Diretor de CG
Reinaldo Furegato
ColorKey
Ricardo Riamonde
Modelling
Rafael Martinez
Alex Liki
Marcos Smirkoff
Rigging
Daniel Ho
R&D Tools
Giovani Meneghel
Render/Texture/Lighting
Júlia Lemos
Marinho Silva
Vanderlei Zafalon Juni
Simulation and FX
Rogerio Miyagi
Cristian Lucas
Fabiano Berlim
Composition
Fabiano Broki
Felipe Seixas
Flame Artist
Jose Eduardo Ambrosio
Sound Design
Comando S Áudio